Home Credit union Kids get new backpacks as part of Community Choice Credit Union’s annual giveaway

Kids get new backpacks as part of Community Choice Credit Union’s annual giveaway


HOLLAND, Michigan – Community Choice Credit Union gives back to the community by donating backpacks.

As the school year approaches, CCCU distributes more than 800 backpacks, all filled with school supplies, to children across the state.

It’s an annual tradition for the Michigan-based company, and it’s one of the main ways the credit union tries to support local students and families, which becomes even more impactful as the inflation increases.

“Although we’ve been hosting backpack giveaways for years, this year the need seems even greater as school supplies are also less available than normal,” said Jenny Ludwigsen, vice president of marketing at CCCU.

The Community Choice Foundation Backpack Giveaway hosts events at multiple locations across the state, with 400 backpacks given away at each location.

Not only do the kids get a free backpack, but they can also have fun at the end of the summer, with each event featuring face paint, food and frozen treats.

“I would say my favorite part is when the little kids run away with their backpacks full of stuff and so excited they got to enjoy a day,” Monica Lee said.

Lee was working on the event held in Holland on Tuesday, where students enjoyed a special tour of the Birds of Prey from the Outdoor Discovery Center.

“The backpacks are the main draw, but we’re also trying to bring additional people into the community,” said Ashley, another member of the team that organizes the CCCU event.

CCCU will host another backpack giveaway at Norton Shores on Thursday afternoon. To learn more about the giveaway, read here.